Since 2007, Boost Oxygen has been the #1 trusted brand worldwide. It’s from around the world that world class automobile and motorcycle racers descend upon America’s Mountain, Pikes Peak, in Colorado Springs, Colorado, to compete in The Broadmoor Pikes Peak International Hill Climb – what is referred to as the toughest mountain race on the planet. This year marks the 96^th running of the ‘Race to the Clouds’ and the at-altitude setting makes for a unique and extremely challenging environment. Therefore, race teams choose to have Boost Oxygen on-hand to support them in their preparations and race day performance.

The international, world class, ‘Race to the Clouds’ is coming up this weekend, on Sunday June 24th, with the 96th running of The Broadmoor Pikes Peak International Hill Climb in Colorado. Known as the toughest mountain race on the planet, Boost Oxygen is proud to be an official sponsor of the race and trusted by race car drivers, riders, support teams and event organizers and volunteers. Race teams from around the globe pre-ordered Boost Oxygen to have available to them for pick-up at registration upon their arrival into Colorado. You can purchase your Boost at our Fan Fest booth on Friday night, June 22nd; in cooperation with @christysports (Christy Sports exclusively carries Boost at all of their store locations in Colorado, Utah and Washington). @pikespeakhillclimb @thebroadmoor Learn more about the event and sign up for the LiveStream if you can’t be there in-person; link is in our bio. ????????????☁️☁️☁️????????????????

Ein Beitrag geteilt von Sauerstoff erhöhen (@boostoxygen) on Jun 20, 2018 at 5:13am PDT

Tom Osborne, Vorsitzender des Broadmoor Pikes Peak International Hill Climb, sagt: "Ihr Produkt ist für unsere Mitarbeiter und Freiwilligen von unschätzbarem Wert. Ich benutze es ständig, wenn ich auf dem Berg bin. Danke, dass Sie das Pikes Peak International Hill Climb unterstützen."

Rob Neuner, Mitbegründer und Chief Executive Officer von Boost Oxygen, sagt: "Wir sind es gewohnt, dass Spitzensportler eine Flasche Boost zur Unterstützung ihrer Leistung dabei haben. Was dieses Weltklasse-Ereignis einzigartig macht, ist die Kombination von Spitzensportlern, die Hochleistungsmaschinen in einer sehr anspruchsvollen Umgebung in der Höhe fahren und fahren, die ihnen während des Rennens in einer Höhe von 14.115 Fuß absolute Konzentration und messerscharfe Reflexe abverlangt; es ist erstaunlich, was sie leisten."

Herr Neuner sagt: "Es macht uns sehr stolz zu wissen, dass unser Produkt es den Support-Teams ermöglicht, im Vorfeld des Rennens an den Autos und Motorrädern zu arbeiten, dass das Personal und die freiwilligen Helfer sich während der Veranstaltung wohler fühlen, und dass die Fahrer und Fahrerinnen es vor und unmittelbar nach dem Rennen benutzen können - das bestätigt unser Konzept, Sauerstoff tragbar, bequem und erschwinglich zu machen. Wir hatten Rennteams aus der ganzen Welt, die Boost vorbestellten, um ihn bei ihrer Ankunft in Colorado vor Ort zu haben. Dieses Maß an Engagement und Nutzung hat uns dazu gebracht, offizieller Sponsor zu werden, und wir sind sehr stolz darauf."

The Broadmoor Pikes Peak International Hill Climb takes place on Sunday, June 24^th and is preceded by a Fan Fest celebration in downtown Colorado Springs on Friday night, June 22^nd. At this free event, fans can get up close and personal to meet top PPIHC qualifiers, watch freestyle motocross jumpers perform in the middle of Tejon Street, taste and vote for the best chili from a Fire Fighter Chili Cook-off and experience so much more during this 10-block street party. In cooperation with Colorado-based Christy Sports, a ski and snowboard shop with locations through Colorado, Utah and Washington that chooses to exclusively carry Boost Oxygen, Boost will be available for purchase on-site at the Boost expo booth as many visiting fans do not fully appreciate or expect the negative effects of altitude. For many years, Team Ducati has integrated Boost into the race preparations:

Boost Oxygen is the worldwide leader of providing portable, lightweight, and affordable bottles of 95% pure oxygen in the retail consumer market. Professional athletes have had the opportunity to fuel their talent with oxygen for decades. Now, athletes of all ages and competing in any sport can experience these same benefits for supporting their performance, recovery and results with Boost. In Colorado Springs, fans can pick up a Boost at any of our retailers there in Colorado: Christy Sports, Dick’s Sporting Goods, Big 5 Sporting Goods, Sun and Ski Sports, Elevation Hydration, Safeway, King Soopers, Gearonimo Sports, Walmart, Scheels All Sports and The Broadmoor.

About The Broadmoor Pikes Peak International Hill Climb:

The Broadmoor Pikes Peak International Hill Climb (PPIHC), brought to you by Gran Turismo, also known as The Race to the Clouds, is an annual invitational automobile and motorcycle hill climb to the summit of Pikes Peak – America’s Mountain in Colorado, USA every year on the last Sunday of June. Founded in 1916 by Spencer Penrose (also the founder of The Broadmoor Hotel, Pikes Peak Highway and El Pomar Foundation), The Broadmoor PPIHC takes place on a 12.42 mile (19.99 km) public toll-road boasting 156 turns, while competitors climb 4,720 ft. (1,440 m.) from the 9,390 ft. (2,862 m.) Start Line at Mile 7 marker on the Pikes Peak Highway to the 14,115 ft. (4,300 m) Finish Line at the mountain’s summit.  As the drivers climb toward the summit, the thin air slows reflexes and saps competitor’s mental and muscle strength in addition to robbing internal combustion engines of up to 30% of the power they are capable of at the Start Line. Competitors and vehicles must be in top shape and condition simply to finish, let alone win. The race is self-sanctioned and is the most diverse one day motorsports event in the world with everything from Sidecars, Motorcycles, and 1,400+hp EV & Unlimited Racers being able to compete in the same event. For more information,visit ppihc.org and follow on social media: Facebook (@PikesPeakHillClimb), Twitter (@PPIHC), Instagram (@pikespeakhillclimb).

From Mike Lloyd, Store Manager, Christy Sports in Colorado Springs:

“We get a lot of customers who are from lower elevations and want to get up into the mountains – especially Pikes Peak. Boost Oxygen is a kind of security blanket to make them feel more comfortable and to lessen the chance of breathing problems at altitude. It’s a great tool to support people who otherwise might not be able to see the views from the top of Pikes Peak.”